Issues

Identify digital risks and challenges

With technology evolving all the time, organisations need to take definitive action when it comes to online users’ privacy, safety and wellbeing – especially when the issues outlined below are under scrutiny from the general public, governments and media.

Safety of
users

As young people connect, share and play on a growing number of social platforms, they need to be protected from things like inappropriate content, exploitation and bullying.

Privacy + data protection

The transparency, control and tools that users have when it comes to their digital privacy, including how their data is collected, is critical – especially as regulatory compliance is increasing.

User-generated content

Content created by users can be inappropriate, harmful and even illegal. Digital businesses must understand how to deal with issues such as trolling, hate speech and identity theft.

Advertising + marketing

Organisations must adhere to rules around prohibited advertising of age-restricted products online to children (e.g. alcohol and gambling) and also be aware of issues such as sexualisation, commercialisation and obesity.

Radicalisation + extremism

With some young people being targeted and recruited by extremists via social media, digital businesses need to understand how to protect younger users.

Bill shock + online fraud

From unintended in-app purchases to email scams and fraudulent online banking activity, some people might face financial challenges in the digital world.

Internet of things (IoT)

Wearable technology and connected devices (e.g. smart toys) could have vulnerabilities, such as unauthorised intrusion and user data being leaked.

Digital
literacy

Educating users and engaging them in positive and healthy online communities based on mutual respect is critical to preventing and minimising risks.